TikToker Bella Poarch has been unveiled as the new brand ambassador for gaming and esport brand HyperX, and the 'navy veteran and gaming icon' will 'work with HyperX to tell unique stories around her love of gaming and passion in developing and performing music and streaming'.

Poarch commented 'I'm loving the opportunity to bring my style and passion for life and music to the HyperX family. I bring my love for people to be happy and healthy in everything they do and look forward to sharing this with HyperX fans, family and community'.